What’s the Impact?: Threads

By now you must’ve heard about it, but in case you haven’t, Threads is the new competitor to Twitter. But the big deal is that it is made by Meta, the largest social media platform in the world.

On July 5, Threads was launched. But this wasn’t a careless launch. Meta deliberately launched Threads after a series of horrid mistakes from Twitter, including limiting the number of posts people see and forcing users to pay for certification. Threads bet on Twitters dip to propel them forward, and they were right. As of now, there are 117 million users, 19 days after launch. That number is practically unheard of. So what makes Threads better than Twitter? Well, a lot of things. Threads has unlimited amount of posts you can see and certification through Meta (meaning if you’re certified on Instagram, you’re certified on Threads. Oh yeah, and no adds. Mark Zuckerberg, CEO of Meta, said that there wouldn’t be any form of monetization until the site reaches 1 billion users.

Maybe it’s a fad, but as of right now people are flocking to Threads. It’s been made clear that Meta’s played at least some cards right, because Twitter just became X.com, supposedly the new “everything” app, with the name (purposefully or otherwise) harkening back to Elon’s online bank he made in 1999. But if Meta can stoke the fire that is Threads, then welcome to Musk v. Zuck: Part 1.