Electric Trucks: Not Now, but EVentually?

Recently, Fisker, a small fully electric car brand, announced their Fisker Alaska, which is said to be shipped in 2025. This is to rival the current Rivian R1T and Ford F150 Lightning, and by then rivaling the Tesla Cybertruck. However, will truck people really want an electric truck? Or is this just for the fakers? Let’s get started.

In 2022, the electric truck market was valued at $631 million. Seems great until you see that the standard pickup market is valued at $185.56 billion. With those numbers, the pickup market is practically 300 times the size of electric trucks. But why? They look the same right? Sure, but truck people are people who want to either get work done or be that truck guy. EV trucks don’t have either of those things. You can’t haul anything any significant distance, and you most of those “truck guys” don’t want something sleek, they want something more rugged. Eventually, once the EV trucks get more distance and can provide that same “truck guy” ruggedness, than the market will grow. They are also are 3 times the cost. Hopefully this will come soon, but it seems like we’re in it for the long haul.