Kia: How to Go Back to the Drawing Board Well

Kia was a run-in-the-mill type of car brand. The Korean car brand has done well, making good cars, in my eyes being like a Nissan, you’ll see some, and won’t be surprised when you do. However, back in 2021, they changed their logo. But not just their logo. They scrapped most of their previous work and went back to the drawing board…and it looks great.

Their new logo looks more like KN than it does Kia (if you haven’t seen it, I recommend searching it up). This leads to people wondering what this new car brand is, searching about what the KN car brand is, which is great for their brand. In addition, their new cars look great. They have real cleaned up their cars, making them look higher end, with their sharper edges and nice headlights. They really turned that ship around, and I’m excited for the future of Kia.

(This is my opinion. If you want to read about a more negative view on the redesign, check out inc.com’s article on it.)